Why Advertise Every Day?
Every business needs branding advertising — yet most think they can’t afford it. This little poem, written in 1885 by Thomas Smith of London, England explains why –
Hints to Intending Advertisers
The first time a man looks at an advertisement, he does not see it.
The second time, he does not notice it.
The third time, he is conscious of its existence.
The fourth time, he faintly remembers having seen it before.
The fifth time, he reads it.
The sixth time, he turns up his nose at it.
The seventh time, he reads it through and says, ‘Oh bother.’
The eighth time, he says, ‘Here’s that confounded thing again.’
The ninth time, he wonders if it amounts to anything.
The tenth time, he thinks he will ask his neighbor if he has tried it.
The eleventh time, he wonders how the advertiser makes it pay.
The twelfth time, he thinks perhaps it may be worth something.
The thirteenth time, he thinks it must be a good thing.
The fourteenth time, he remembers that he has wanted such a thing for a long time.
The fifteenth time, he is tantalized because he cannot afford to buy it.
The sixteenth time, he thinks he will buy it some day.
The seventeenth time, he makes a memorandum of it.
The eighteenth time, he swears at his poverty.
The nineteenth time, he counts his money carefully.
The twentieth time he sees it, he buys the article or instructs his wife to do so.
Coffee News® is the “how” to do it — affordably and effectively — 3 meals a day, 7 days a week, 365 days a year. Call us at (757) 941-7366 or click here for more information.
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